Pages • 1
Blue Ocean Strategy of Starbucks PROJECT REPORTON“BLUE OCEAN STRATEGY – ITS RELEVANCE IN THE CORPORATE AND MEDIA BEHAVIOUR”SUBMITTED BY:KHOT NAVMEEN IKHLAKUNDER THE GUIDANCE OFPROF. TARVEEN BINDRABACHELOR OF MANAGEMENT STUDIES(BMS)UNIVERSITY OF MUMBAI2013-2014AIM: To study the scope of The Blue Ocean Strategy with context to Indian firms and the effects of the strategy on Media and Human behavior.[pic.