Essay On Team 4Table Of Contentssituation Analysis

Sirius Xm Radio Essay Preview: Sirius Xm Radio Report this essay [pic 1]SiriusXM MyRadioFinal Marketing Plan- Team 4Table of ContentsSituation Analysis……………………………………………………………………1        Company Analysis…………………………………………………………1        External Analysis…………………………………………………………..2        Marketing Plan Objectives…………………………………………………4        Opportunities to Explore…………………………………………………..4Marketing Strategy Plan……………………………………………………………..7Marketing Information Requirements………………………………………………12Implementation and Control……………………………………………….………..13Appendix I: Profit/Loss Statement…………………………………………………15Appendix II: Sensitivity Analysis…………………………………………………16SiriusXM MyRadioFinal Marketing Plan- Team 4 Situation Analysis[pic 2]Company AnalysisCompany Mission and Positioning: SiriusXM’s mission statement reads.