Essay On Ted Ward

Essay About Advertising Campaign Of Auto-Insurer Geico And Ted Ward
Pages • 5

Geico Takes Varied Roads to CustomersGeico Takes Varied Roads to CustomersIn an article featured in TV Week, Adam Armbuster examines the advertising campaign of auto-insurer Geico, a subsidiary of Berkshire Hathaway Inc. He interviews Ted Ward, the vice president of marketing at Geico, as well as Steve Bassett, the creative director at the Martin Agency,.

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