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Geico Takes Varied Roads to CustomersGeico Takes Varied Roads to CustomersIn an article featured in TV Week, Adam Armbuster examines the advertising campaign of auto-insurer Geico, a subsidiary of Berkshire Hathaway Inc. He interviews Ted Ward, the vice president of marketing at Geico, as well as Steve Bassett, the creative director at the Martin Agency,.
Related Essay Topics:
Advertising Campaign Of Auto-Insurer GeicoGeicos Market ShareSteve BassettTed Ward