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Game Theory IIM Calcutta – PGPEX 2017-18 Session(11th Batch) – Term IVStrategic Brand Management – Course Outline1. Course Title: Strategic Brand Management2. Course Coordinator: Prof. Chandradeep (CD) Mitra3. Batch: PGPEX 11th Batch 4. Course Prerequisite: Foundation Marketing Courses5. Course Objective: To familiarize students with the historical evolution of brands, the changing role and meaning of brands in.