Pages • 3
Haier: Case Analysis Essay Preview: Haier: Case Analysis Report this essay IntroductionHaier Group (Haier) is a Chinese multinational company that specializes in consumer “white-goods,” i.e. consumer appliances, air conditioners, etc. As of 2010, Haier has achieved the position as the leading major consumer appliance brand in terms of global market share (Khanna, Palepu, & Andrews,.