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Marketing Communication Tools Ab.&fitchEssay title: Marketing Communication Tools Ab.&fitchMARKETING HOME ASSIGNMENTBy: Szeremlei PйterSeminar Leader: Kapitбny JуzsefModule Leader: Dr. Tom OwensTopic:Communication ToolsAbercrombie & Fitch Co.IntroductionIn terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion’ that is the most prominent ‘P’ in the ‘4 P’s’..