Essay On Tesco Marketing Plan

Tesco Marketing Plan and Environmental Analysis [pic 2]Marketing Planning and PracticeMarketing plan and environmental AnalysisJonathan | Business Marketing Tesco’s | 06/04/2017Table of Contents1.        Executive Summary        22.        Introduction        33.        Situational Analysis        33.1         Situational Analysis (Macro Environmental)        33.2        Situational Analysis (Marketplace)        53.3        Situational Analysis (Customers and prospects)        53.4        Situational Analysis (Brand)        53.5        Situational Analysis (Office and Team Members)        5 4.        Objectives and Goals        55.        Main Findings        56.        Target Audience        57.        Marketing Strategy        57.1        Product        57.2        Price        57.3        Customer/Geographic Market        57.4        Distribution Channel        57.5        Integrated Communications Plan        58.        Marketing Budget        59.        Marketing Implementation Plan        510.        Evaluation.