Pages • 2
Marketing Research Methods in Sas Essay Preview: Marketing Research Methods in Sas Report this essay Theoretical Modeling in Marketing Author(s): K. Sridhar MoorthySource: The Journal of Marketing, Vol. 57, No. 2 (Apr., 1993), pp. 92-106Published by: American Marketing AssociationStable URL: K. Sridhar Moorthy Theoretical Modeling in Marketing Over the last 10 years or so, theoretical.