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Motivate and Concept in Organizational Bahaviour Motivation ConceptsDEFINING MOTIVATION (Nguyen)3 key elements:IntensityDirectionPersistenceEarly Theories of Motivation:Hierarchy of Needs TheoryDefinitionMaslow’s hierarchy of needs: PhysiologicalSafetySocialEsteemSelf-actualizationTheory X and Theory YTheory X?, Theory Y?Under Theory X: 4 assumptions?Theory Y: 4 positive assumptions?Two-Factor Theory (motivation-hygiene theory) 5 detractors of the Two-Factor Theory.CONTEMPORARY THEORIES OF MOTIVATION (Phuc)McClelland’s Theory of NeedsMcClelland’s Theory of.