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Tim Horton’s Cafe & Bake Shop Tim Horton’s – Mini Brand AuditBrand Name: Tim Horton’s Cafe & Bake Shop Slogan: “Always fresh, Always Time Horton’s”Top 3 Competitors: Starbucks McDonalds Subway Points-of-Parity:Low product cost Large product mix Drive thru convenience Points-of-Difference:Canadian branding Strong emotional attachment from customers Accessibility of locations and low prices Community involvement Target.