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Goodyear GoodyearGoodyear largest tire producer in worldGoodyear known as a fierce competitor- The Gorilla Spent $1.5 billion modernizing over 1975-1986.Before 1983 about 10% of sales from Aerospace divisionBasic Industry Conditions 1980-1988Mature or declining industryOvercapacityPrice warsShrinking marginsRobert Mercer new CEO in December 1982Acquired Celeron (natural gas transmission) for $825 million in stock in February 1983Start $1.5.
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