Luxottica: Internationalisation and Expansion Luxottica: Internationalisation and Expansion The company Luxottica is the world leading manufacturer, distributor and luxury brand designer of eyewear and sun glasses. It has net sales of euro €5.8 billion, over 60,000 employees and a robust global presence. It has presence in North America, South America, Europe, Asia-Pacific and South Africa..
Essay On Today Luxottica’S Worldwide Strategy
Pages • 1
Pages • 1
Luxottica Today Luxottica’s worldwide strategy is mainly global with a high level of standardisagtion (in price, promotion, distribution or products) and low adaptation (in price, promotion, distribution or products) to foreign markets. Do you see any room for adaptation strategies in price, promotion, distribution or products? A: Recommend /Suggest which aspects of the marketing mix.
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Academic JournalsLow AdaptationToday Luxottica’S Worldwide StrategyWorldwide Strategy
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