Pages • 1
Unilever’s Brand Portfolio Omo In Unilever’s brand portfolio OMO, Minerva and Campeiro cumulatively make up 73% of the Detergent Market share whereas, in the laundry soap segment, Minerva has 19% of the market share. Of the three detergent brands I observe that OMO is a well-positioned premium brand among the three with 52% market share.