Essay On Total Industry Sales

Crafton Industries Case Study Austen ReichholdMBA – 8650: Strategic Marketing ManagementChannel Modification AnalysisCrafton Industries, Inc.TO:   Suzanne GoldmanRE:   Crafton Industries, Inc. Channel Modification AnalysisProblem Statement: Analyze and present both strategic and economic advantages, disadvantages, and feasibility of abandoning Crafton Industries’ current wholesaler distribution network and developing a direct distribution channel to retail outlets and buying.