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Custom Vans, Inc. Case StudyEssay Preview: Custom Vans, Inc. Case StudyReport this essayCHAPTER 1INTRODUCTIONRationale Tony Rizzo, owner of Custom Vans, Inc., who has specializes in converting standard vans into campers was able to expand his small operation in Gary, Indiana and other major outlets like Chicago, Milwaukee, Minneapolis and Detroit.Innovation was the major factor in Tony’s.