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Energy Drink Summery Essay Preview: Energy Drink Summery Report this essay Chapter 1 Executive Summary • Scope • Methodology • Market Size and Growth Total Market for Energy Drinks Reaches $5.4 Billion Figure 1-1 Total U.S. Retail Market Value for Energy Drinks, 2002-2006 (in billion $) IRI-tracked Sales Grow 45% in 2006 Figure 1-2 IRI-tracked.