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Calyn and Corola Table of Contents PROBLEM STATEMENT 1 ISSUES 2 1. CONSUMER AND DEMAND ANALYSIS 2 2. COMPETITOR ANALYSIS 3 3. SWOT ANALYSIS 5 ALTERNATIVES 5 1. ECONOMIC EVALUATION 5 2. QUALITATIVE EVALUATION 6 3. MARKET IMPLICATION 7 RECOMMENDATIONS 9 PLAN OF ACTION 10 PROBLEM STATEMENT It was in the early 90’s that Owades.