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Cross Cultural ManagementEssay Preview: Cross Cultural ManagementReport this essayCROSS-CULTURAL MANAGEMENT IN SOUTH AFRICA : PROBLEMS, OBSTACLES, AND AGENDA FOR COMPANIESNathalie Prime, Groupe ESCP-EAPABSTRACTWithin the context of opening of South African economy, the purpose of this paper is to explore cross cultural management issues in South African multicultural organisations. Using an emic approach, sixteen business cases.