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Burger King Case StudyEssay Preview: Burger King Case StudyReport this essayBURGER KING CORPORATIONCASE STUDYINTRODUCTIONBurger King was founded in 1953 in Jacksonville, Florida as Insta-Burger King. The original founders and owners, Keith J. Kramer and his wifes uncle Matthew Burns, opened their first stores around a piece of equipment known as the Insta-Broiler. The Insta-Broiler oven.