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Consultancy Project Report Table of ContentsExecutive summary Introduction Main business issue & strategic tools relevant to the issue Current issues and problems in Tudor Rose Tea Room Current strategy Current issue / problem SWOT analysis tool Strengths Weaknesses Opportunity Threats Analysis, Assessment, Mapping & Integration of these strategic tools to help resolve the issues E-marketing strategy tool The market penetration strategy The market development strategies Electronic Customer Relationship Management (E-CRM) Lack.