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Celebrity EndorsementTable of Contents1. Who Is A Celebrity? 2. Types Of Celebrity Endorsement 2.1 Testimonial 2.2 Endorsement 2.3 Actor 2.4 Spokesperson 3. Why Do Companies Use Celebrity Endorsement In Advertising 3.1 Effects of Celebrity Endorsement on Consumer Attitude 3.1.1 Source Credibility Model 3.1.2 Source Attractiveness Model 3.2 Effect Of Celebrity Endorsement On Brand 3.2.1 Brand Equity 3.2.2 Meaning Transfer Model 3.2.3 Multiple Brand And Celebrity Endorsement 4. Merits Of.