Aqualisa Quartz: Simply a Better Shower Question: Why is the Quartz shower not selling? If you were Rowlison, which action plan you take to succeed with product sales?The U.K. shower market has not seen any significant changes in the assortment of shower types for at least 20 years when an unsuccessful innovation led to distrust.
Acqualisa Marketing Management MARKETING MANAGEMENT[pic 1][pic 2] INDIVIDUAL CASE WRITE UP[pic 3]SECTION 1 – LAERTE PONSEGGISituation AnalysisContextIn 2000, the U.K. shower market was characterized by “Victorian era” plumbing with only 60% of U.K. homes equipped with a shower. In addition, systems installed were old, having often problems of fluctuation in temperature, low pressure and poor.
