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Janmar Coatings Case Study MK3101-Cases in Marketing Strategy.Dr. Declan FlemingCase study two: Janmar CoatingAuthors: Clare-Marie Leonard 15382326 Andrew Wilson 17102694 Matthew Hourigan 15510103Paul Kelly 14350001Date: 19th September 2017Group: UG 5Janmar Coatings CaseSituation analysis The U.S paint coating industry is divided into 3 different segments. Architectural coatingsOriginal equipment manufacturing (OEM)Special purpose coating.