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Haier International Strategy Essay Preview: Haier International Strategy Report this essay Pre-class Assignment 7: International StrategyTeam 13Fernanda Duarte, Zachary Levene, Antoine Roblin, Zhuo Wang While the Big Three saw no promise in compact refrigerators because of their low margins, need for more distribution channels, and lower demand, Haier saw an opportunity to take advantage of this, create a niche.