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Microeconomic Analysis of the London Newspaper Market Microeconomic Analysis of the London Newspaper Market Contents Price elasticity and cross elasticity of demand (question 2)…………..3 From oligopoly to monopoly, firm performance (question 3)……….5 Barriers to entry and business strategies for other companies (question 4)…………………………………………………………………………………6 Bibliography…………………………………………………………………………………..8 Appendix 1…………………………………………………………………………………….9 Historical overview (question 1). The UK newspaper industry has.