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Thomas Cook Managing Marketing Essay Preview: Thomas Cook Managing Marketing Report this essay [pic 1]1.1.STRENGTHSThomas Cook is the market leader in the UK Travel Industry, renowned for its reliability.Thomas Cook has the best overall reputation in the industry in which it operates (2011 PR Week reputation survey).Customer loyalty is high with 23 trusted customers embracing.
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1.1.Strengthsthomas CookBrand Advocacycustomer Loyalty AssessmentUk Travel Industry