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Equity Valuation Recap Lesson #15 – Equity Valuation (10/28)Dividend discount models and valuation ratios13.1 – 13.4, H15, H1613.1 – Valuation by ComparablesBasically look at the prices and multiples of various firms and compare it to your firm.Ex. Microsoft’s P/E ratio is 9.2, compared to the industry standard of 15.3. This may imply that Microsoft is.