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Principles of Marketing UNIVERSITY OF NAIROBI COLLEGE OF HUMANITIES AND SOCIAL SCIENCES SCHOOL OF BUSINESS In collaboration with CENTRE FOR OPEN AND DISTANCE LEARNING DMA 202: PRINCIPLES OF MARKETING AUTHOR MARY W. KINOTI REVIEWERMARGRET A. OMBOK Lecture series: DMA -Principles of Marketing Published by University of Nairobi, P. O. Box 30197, Nairobi, Kenya Printed by College of Education and External Studies, University of Nairobi, P. O..