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Guerrilla MarketingEssay title: Guerrilla MarketingGUERRILLA MARKETINGGuerrilla marketing is a fast-growing unconventional way of performing marketing activities on a very low budget. Jay Conrad Levinson is its “creator”, and has influenced many companies into implementing this into their regular marketing criteria. Guerrilla marketing is a great way to introduce a new company or product and also.