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Cross-Cultural Perspectives Essay Preview: Cross-Cultural Perspectives Report this essay Cross-Cultural PerspectivesHugo VelasquezETH/316March 9, 2016Dr. Kenneth FarenickCross-Cultural PerspectivesOne of the most well-known corporations in the world today is Nike. The company was founded in 1964 with the name Blue Ribbon Sports and “initially operated as a distributor for the Japanese shoe maker Onitsuka Tiger, also known.