Essay On Use Of The Mintel Report

Essay About Use Of The Mintel Report And Complexity Of The Macro-Environment
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Innovation and Change Essay title: Innovation and Change The complexity of the macro-environment can be scrutinised using a technique known as PEST analysis. PEST stands for Political, Economic, Social and Technological. The analysis aims to list all the macro-environmental factors impacting upon an organisation. (Pergamon Flexible Learning, 2005) This technique is a beneficial tool in.

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