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Branding Easy Jet Essay Preview: Branding Easy Jet Report this essay Contemporary Brand Management Coursework – 2006 Index Background 2. Brand essence 2.1 Easy Jet Brand Survey 2.2 Easy Jets Personality 2.3 Brand Pyramid for Easy Jet 3. Positioning 3.1 Positioning Easy Jet and British Airways 4. Celebrity Endorsement 4.1 The down-to-earth celebrity 5. Online.