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Neu – Mism2301 – Session16 – Pepsi Americas What drove PepsiAmericas to adopt a more aggressive attitude towards the utilization of transaction data to run the business?Declining U.S. market for carbonated soft drinksIncreasingly powerful retailors who were squeezing PAS profit marginsA recession hit the U.S. economy in 2009Huge expansion of product linesChains like Wal-Mart and.