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Brand Strategy Essay Preview: Brand Strategy Report this essay INDIVIDUAL PAPER: BRAND STRATEGY FOR PEEJAY ENGINEERING CO LTD. The image and value of the brand is critical in consumer markets and a strong one is invaluable to an organization especially in todays global economy, where the battle for customers is intensified each day. It isnt.
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Brand StrategyCompany IdentityExternal Factors Individual PaperValue Of The Brand