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Business OutlineEssay Preview: Business OutlineReport this essayAmanda Staubitz1/6/07Mr. DelmanPeriod 1 ScaleChapter 11 OutlineBUSINESSChapter 11: Developing and Pricing ProductsWhat is a product?Product: value packageIn developing the marketing mix for any product, whether goods or services, marketers must consider what consumers really buy when they purchase products. The Value PackageFeature: tangible and intangible qualities that a company.