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Cola Wars Continue: Coke and Pepsi in 2010 Group 1Carlie FreemanMatt MilliganZach ChueyHannah AdamsDr. Ramesh DangolApril 15th, 2019Cola Wars Continue: Coke and Pepsi in 2010Executive Summary For over a hundred years, Coca-Cola and Pepsi have been engaging an intense “cola war,” fighting over the most significant market share in the carbonated soft drink industry. They have.