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Brief Introduction of Vinacafe ContentsI. Brief introduction of Vinacafe II. Environment analysis 1. Macro environment analysis (PESTLE model) 2. Micro environment analysis III. Vinacafe’s Communication Objective IV. Description of “Yêu Thương Thành Lời” Campaign V. Critical analysis of the campaign using communication process VI. Recommendation VII. Reference Brief introduction of VinacafeVinacafe (or Vinacafé Bien Hoa JSC) is a Vietnam company involved in the production, processing and distribution of coffee instant cereal mix. It.