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Viral Market – Viral AdvertisingEssay Preview: Viral Market – Viral AdvertisingReport this essayViral advertising has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. This study extends knowledge by exploring how the emotional tone (pleasant, unpleasant, coactive) of viral video ads affects attitude toward the.
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Successviral MarketingViral AdvertisingViral VideoViral Video Ads Affects Attitude