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The Light Duty Liquid Detergents (ldl) MarketEssay title: The Light Duty Liquid Detergents (ldl) MarketExecutive SummaryChris Wright, associate advertising manager of Packaged Soaps and Detergents (PS&D) division at Procter and Gamble (P&G) needs to evaluate how to increase the volume of its light duty liquid (LDLs). 3 alternatives for volume growth are considered for analysis.