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The Odwalla Juice Company Crisis The Odwalla Juice Company CrisisStrayer UniversityBusiness Communication and EthicsJWMI 505IntroductionThis paper will be review the 1996 Odwalla Juice Company’s handling of the Escherichia coli (E. coli) bacteria outbreak in their manufacturing plant and the steps they took to handle the disaster. Primarily focusing on their communication to the community, FDA.