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Consumer Behavior Master Course Essay Preview: Consumer Behavior Master Course Report this essay CONSUMER BEHAVIORProfessor BABAK HAYATIFINAL REPORTStudent Name: Viet Ha Thi Nguyen (Vivian) Student ID : 21990444[pic 1]Q1: What criteria did VW choose to segment the market? Why? On what basis did VW select its target markets? Do you agree with VWs segmentation and.