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Marketing Case In examining the elements of the marketing mix, I found that they aligned with the four strategy categories by emphasizing Wal-Marts marketing strategy with a lower cost generic product. Using the Cost Leadership Strategy, Wal-Mart developed a bottled water product competitive with leading brands including, Dasani and Smart Water. What drives me to.
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24-Hour Wal-Mart LocationGeneric ProductLower CostWal-Marts Marketing Strategy