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Wall Street Journal Report: News Corp. Australia Unit Considers Re-BrandingEssay Preview: Wall Street Journal Report: News Corp. Australia Unit Considers Re-BrandingReport this essayWall Street Journal Report: News Corp. Australia Unit Considers Re-BrandingOn September 23, 2011, The Wall Street Journal Online featured an article entitled “News Corp. Australia Unit Considers Re-Branding” in which the author discussed.