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Magellan Boatworks Case StudyEssay Preview: Magellan Boatworks Case StudyReport this essayIn late October 2016, Walt Robinson, Senior Vice President of Sales and Marketing for Magellan Boatworks, was preparing the company’s sales forecast and marketing budget for its 2017 fiscal year. (See Exhibit 1 for Magellan’s marketing and sales expenses and income statement.) Magellan, located in.