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The 4p Fundamentals of Marketing Essay Preview: The 4p Fundamentals of Marketing Report this essay THE 4P FUNDAMENTALS OF MARKETINGTracy L. FisherLakeland CollegeBUS 389: PRICING AND FINANCIAL MANAGEMENTThe business world has changed dramatically over the last twenty years. Twenty years ago, there were no smart phones, online shopping barely existed, and consumers didn’t have the.