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Jcpenney.Com Research Essay Preview: Jcpenney.Com Research Report this essay I chose to research the website of the department store JCPenney, which has a very strong web presence and an efficient web site. Overview:- A few of JCPenneys major competitors are Kohls, Sears, Wal-Mart, Target, Marshall Fields, Carson Pirie Scott, etc. They all follow the Reactive.