Relationship Marketing Versus Guanxi Introduction Previous studies have explored the change from traditional mixed marketing to a relationship marketing approach in the service industry (Grönroos, 2007; Halinen, 1997; Webster, 1992). Several studies have also demonstrated that a relationship marketing approach highly benefits professional services (Halinen, 1997; Karantinou & Hogg, 2001; Woo & Leelapanyalert, 2014), e.g., advertising.
Gay Marriage Should Be Legalised in Australia Essay Preview: Gay Marriage Should Be Legalised in Australia Report this essay GAY MARRIAGE IN AUSTRALIA Two human beings meet each other and fall in love, they believe they have found their soul mates in one another and want to spend the rest of their lives together. They.
Body Modification Essay Preview: Body Modification Report this essay Body Modification practices have existed as long as people, yet in western society the deviancy label remains applied to individuals who participate in various modification practices. Culture dictates societal norms as well as abnormal, taboo, and out casting stratification. Where the lines are drawn, separating acceptable.
