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Loreal Situational Analysis Situational AnalysisL’Oréal is an international leader in the cosmetics and beauty industry, specialising in hair colour, hair care, skin care and cosmetics. L’Oréal has achieved success through their strong brand image, innovative and high quality products. However, whist L’Oréal has gained market share within the skin care and cosmetic market, the hair.
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Bigger Market ShareHigh Quality ProductsSituational Analysisl’OréalWhist L’Oréal