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Influencing Factors on the Willingness of Lending in online P2p Market in China Essay Preview: Influencing Factors on the Willingness of Lending in online P2p Market in China Report this essay Influencing Factors on the Willingness of Lending in Online P2P Market in ChinaLiu Meichen1001232060CHAPTER 1INTRODUCTION1.1 Research BackgroundWith the development and popularity of Internet,.