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Mastercard Case Study MasterCard- Case Study Background Summary In May 1998, Meltem Tekeli, MasterCards Vice President for Global Promotions and Sponsorships, had already begun discussions with senior MasterCard staff on the renewal of MasterCards 1999-2002 World Cup and World Championship Soccer (WCS) sponsorship. When the results of the 1995-1998 WCS Sponsorship came in, it was.